<< Return to News

How to Increase Your Sales

Could you benefit from higher income per sales hour? Lower hours spent per close? Higher close rates?

This is what’s possible when you distribute quality, science-backed bioaugmentation solutions that are paired with an easy-to-understand, product education program for your sales team.

Premium Solutions + Effective Training = Success

At MDG, we’ve taken the time to work with the scientific community to not only understand what’s taking place inside wastewater systems, but also how to improve the efficiencies within.  This knowledge of the wastewater industry has helped us develop products and an effective training program that allow you to increase your sales while expanding business with your current customers. At MDG our tagline is Real Science, Trusted Process and Proven Success. MDG refines and delivers products and ideas by applying Real Science to a Trusted Process, yielding Proven Success.

Here’s a look at what’s possible when you partner with a wastewater treatment manufacturer like MDG and distribute Biotifx® solutions.

Sales Per Hour

When selling Biotifx® solutions, specifically for lagoon treatment, a team of 5 sales representatives can typically expect to make $1,042 per hour on average after 1-6 months of onboarding. After 7-12 months, that dollar amount typically increases to about $2,083 per hour. These numbers are based on historic data and are possible when your team completes our thorough C Training Course.

Hours Spent Per Close

Selling wastewater treatment solutions can be time-consuming when you don’t have the proper product training and background of the industry. At MDG, we recognize the mutual benefits of providing your team with complete training at the onset – so you don’t have to worry about a time-consuming learning curve.

Using the same sales team from the above example, after 1-6 months of onboarding in the Biotfix Distribution Program, the team can expect to spend about 24 total sales hours per site. After 7-12 months of onboarding, teams usually spend on average only 14 hours per site.

Close Rates

Close rates reflect a similar pattern to the above-mentioned sales per hour and hours spent to close. After distributing Biotifx® for 1-6 months, the 5-person sales team can expect to close on approximately 2 sites a month. Note that the average sale per site is $25,000 annually. After 7-12 months of onboarding, the team typically closes on 6 sites on average per month.

It’s Time to Expand Out of Low Margin Offerings

The Biotifx® Distribution Program is easy to scale when you partner with a manufacturer like MDG. Having the top products on the market paired with an easy-to-understand training program delivered by our wastewater experts will set you on the path for high margin sales.

Additionally, within 1 year of distributing Biotifx®, sales representatives will on average have accumulated enough sales and product application experience to generate meaningful case studies and references. By sharing this information with prospective customers, the sales process becomes a painless, routine practice.

If you’re ready to start expanding out of low margin offerings and increase your return on investment, contact us and an MDG Representative will be happy to help you.

Search Insights
Recently Posted Insights

2B or Not 2B? Success Criteria for Economical Bacillus Scale-Up

Typically, one of the first questions a custom fermentation customer will ask us is how quickly we can get them to economical commercial production. Our years of experience tell us that if the customer can get their strain to two billion (2B) CFU/ml in a standard...

Upcoming Webinar: Overcoming Odors with Microbial Cleaning Products

Odor reduction and prevention are essential to maintaining cleanliness in industrial and institutional applications. In our upcoming webinar, we will dive into the science behind how microbial-based cleaners mitigate odors and provide long-term solutions for your...

The Science Behind the Stink

Odors are everywhere: from tiled surfaces to carpets, from portable toilets to pet waste. When you’re creating microbial products to combat odors, you want to offer solutions specific to the challenges your customers are facing. This means diving into the “science...

MDG Selected as a 2024 Wisconsin Innovation Award Finalist

We are proud to have been recognized as a finalist for the 2024 Wisconsin Innovation Awards! This annual award is given to companies and individuals across multiple business sectors who are developing groundbreaking ideas and driving innovation in the state of...

MDG: Your Key Partner for Probiotic Ingredients

At MDG, our foundation is Real Science. We have over twenty years of experience creating Bacillus-based solutions for our customers across various markets, and we stand behind the ingredients we produce. As the Human Health market grows, our emphasis on research and...

MDG’s Trusted Process in Developing Probiotic Ingredients

We apply our Trusted Process to everything we do, and we customize the individual steps for each market we work in. In the human health market, for example, the process of developing and manufacturing high-quality probiotic ingredients may look different from our...

Planning Ahead: Start Early with Your Custom Fermentation Partner

At MDG, we are dedicated to helping you scale up your bacterial ingredients efficiently and economically so you can find success in your microbial product lines. The process of formulating those product lines can include quite a few steps. You need to identify your...

MDG’s Wastewater Team Attends WEFTEC 2024

We are excited to announce our attendance at WEFTEC 2024, the largest annual water quality event in North America, taking place October 5–9 in New Orleans. As leaders in bioaugmentation with Bacillus, we will be showcasing our innovative solutions designed to improve...

Optimize Water Quality with Bioaugmentation: MDG Webinar Recap

As experts in Bacillus, we’re dedicated to teaching our partners and potential customers about bioaugmentation and its benefits in the wastewater industry. Throughout the year, our microbiologists and technical support leads host webinars on a wide range of topics,...

Related News